I Bet You Didn’t See That One Coming ?! Club News 8 July 2019 , 15:02 BST Gareth Nicholas A week later than originally planned, BetVictor have been unveiled as the new Title Sponsor of The Isthmian League, replacing Bostik, who only stuck around for a season. With the company also adding their name to The Northern Premier and Southern Leagues in an unprecedented three-way tie-up, fans, officials and all those of a non-league persuasion, while immediately noticing an unusual pattern, shouldn’t be at odds with The BetVictor Isthmian League. ( WARNING, more puns below.) A deal has been signed, initially, for a two year period that will see the online betting company inject a substantial amount of revenue into all three Leagues – covering Steps 3 and 4 of the non-league pyramid. While this might not spell good news for players, officials and indeed anyone even in a voluntary capacity at any of the eighty-two member clubs, supporters who fancy a flutter on Adam and his team can have a wager on the fast-approaching 2019-2020 campaign. Not forgetting to ‘gamble responsibly’ of course, BetVictor have various ways that you can back The Reds, as they embark on a fourth term at the top table, without breaking the bank. With the going reported as Good, Good to firm or Good to firm in places, it’s a sure-fire bet that life’s never dull as a Woodsider. Although we fell at the final hurdle last season, it had looked like the knacker’s yard only a few years ago, until George rode to the rescue and the odds were no longer stacked against us. So, as the advert says, ‘when the fun stops, stop’ and for those of you not of a gambling nature, WFCSA Chairman, Gary Cohen and his band of merry men and women will only be too glad to sign you up to sponsor a goal, golden goal, player of the month voting and much more besides !