The Skip-hire firm have been involved with Worthing since 2015, only a few months after George Dowell took over ownership of the club to prevent almost certain liquidation.
Rabbit Skips Commercial & Operations director Duncan Barrass believes the story of Worthing’s revival is the biggest incentive to remain associated with the club.
“I think George (Dowell) is the main inspiration for us to be involved, he’s an inspiration to young people as well who may come here, and also the fact that we’re a local firm, and they’re a local club.”
The Rabbit Skips logo has appeared on the strips of The Mackerels’ players for the previous three seasons – the first in which they gained promotion back to The Isthmian League Premier after a nine-year absence.
Since then, Worthing’s fanbase and facilities have grown and improved drastically since Dowell’s arrival, and Barrass acknowledges that the club have come on leaps and bounds in such a short space of time.
“The club is unrecognisable compared to what it used to be, and even though Rome wasn’t built in a day, the whole ground has got a better vibe about it already.”
With Worthing regularly achieving home attendances accumulating over 1000, Rabbit Managing Director Mick Adams understands the influence in which kit-sponsoring a club with The Mackerels’ following can offer to the company.
“Although you don’t get a measurement of, “I saw Worthing on Saturday, I’ll hire a skip on Monday”, it’s still very much a case of getting brand awareness and hoping that people will associate you with something they like.
“You want to be associated with something successful, and that’s working at the moment for us.”