Flooring Products Direct supply and deliver a wide range of the leading branded flooring products across the south coast.

They have a long association with the club, having originally been front-of-shirt sponsor for the women’s team in 2022 through their sister brand. Bo–HUS, while being a regular sponsor of Men’s matches in that period.

As well as the naming rights of the East Stand, they’ll still be supporting the women’s team as well as becoming front-of-shirt sponsors for the under-18’s and Academy teams.

Joel Davison, Commercial Partnerships Manager as the Club, said: “Lee is another long-standing partner we’re delighted to maintain a strong relationship with and I’m delighted he’s decided to take that a step further this year with the sponsorship of the East Stand”.

“His support of club has been consistent and wide reaching with his involvement with the women’s and youth teams – for that we are truly thankful”.

Lee Smart, Managing Director of Flooring Products Direct, said: “Nearly four years ago, we committed our business to partnering with Worthing Football Club, initially through front-of-shirt sponsorship of the Women’s Team via our BO–HUS brand.”

“Since then, it has become clear just how important the club is—not only to weekend football fans, but to the wider local community. From the youngest youth teams gracing the pitch on Saturday mornings to the seniors in the Walking Football Teams, some aged 70 and beyond, this truly is a community club at its core.”

“To be a part of this and contribute in our small way has been a huge source of enjoyment for our business.”

“For the upcoming 2025/26 season, we’re strengthening our partnership even further by taking on sponsorship of the beloved—and noisy—East Stand through our Flooring Products Direct brand.”

“We’ll also continue our support of the Women’s Team and are excited to expand this commitment by becoming the main front-of-shirt sponsor for the U18/19 Development Squad”.

“It’s both a pleasure and a privilege to look ahead to another season in partnership with Worthing Football Club. We can’t wait to see the club continue its journey of growth, keeping sport at the heart of the Worthing community and beyond.”